The UnifiedSync blog
Straight answers about websites, software, and what they actually cost
Written by the people who build them — not by a marketing department. No jargon, no invented statistics, and no promises about search rankings that nobody can keep.
- Building software
Latest article
Custom software development — when to build, and when to buy
Most businesses should buy their software, and the ones that should build it usually know exactly which part. Here is how to tell which you are, before anybody quotes you for anything.
Read the articleMore articles
- Building software11 min read
Where website builders stop being enough
Drag-and-drop website builders are good products, and for a lot of businesses they are the correct answer. Here is how to tell when you have genuinely hit the ceiling of one, rather than just being annoyed at it.
- Building software9 min read
Do you actually need a mobile app, or will a website do?
We build apps for a living, and we talk most people out of one. Here is the honest test for whether your business is the exception.
How these are written
- For the owner, not the developer
- Written for the person paying the invoice. Where a technical term earns its place, it gets explained in the same sentence.
- Nothing that cannot be checked
- No invented traffic or revenue figures, and no “studies show” without a named source you can click. Unsupported claims are an advertising-standards problem, and prospects do check.
- The answer comes first
- Every article opens with the direct answer to its question. If a warm-up paragraph is the only thing above it, the piece has failed.
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